I find the real problem behind the brief, then design the clear, accessible fix.
I’m a Senior Interaction Designer who brings research, interaction design and systems thinking together to help teams make better decisions and build better services.
From founding studios to designing products and public services.
I’m Vikas Verma, Vik for short. Before co-founding Syntaxa Studio (opens in a new tab), I spent four years as a Senior Interaction Designer at Shelter, designing donation, fundraising and careers journeys, mentoring UX designers and helping shape its design system. Today, I lead UX and UI design at Syntaxa, the studio I co-founded with Ana, where we combine design and development to turn ideas into polished, accessible digital products.
Earlier in my career, I ran a creative studio for almost seven years, leading a small team across branding, research and web design. From winning briefs and managing projects to building lasting client relationships, that experience shaped my commercial mindset and end-to-end approach to design. I do my best work in collaborative teams focused on making digital experiences work better for the people who use them.
Experience
2026 – presentCo-founder and UX/UI DesignerSyntaxa Studio
2022 – 2026Senior Interaction DesignerShelter
2021 – 2022Product DesignerFuneral Print Service
2019 – 2021Product DesignerBike Stamford Brook
2012 – 2019Founder and Creative DirectorAstoundesign, creative studio
A selection of digital products I’ve helped bring to life, from competitive research and design systems to high-fidelity interfaces and product experiences. Each project combines user-centred design with close collaboration between design and development.
I bring together user needs, evidence and organisational goals to help teams make better decisions — from defining the problem to delivering accessible, effective experiences.
01
01: Shape the problem
I challenge assumptions, investigate user needs and use research to establish the right direction before jumping to solutions.
02
02: Bring people with me
I work across product, content and engineering to bring different perspectives together, build shared understanding and influence decisions.
03
03: Raise the standard
I build accessibility and consistency into the work through thoughtful interaction design, reusable patterns and design systems that support better experiences.
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